Rocky Clark started in 2015 as a sustainable clothing brand made in the USA. Eco-friendliness and circularity, fair social and ethical means has always been the cornerstone of the Rocky Clark brand. The name itself originated from the founder and his rescue dog, Clark. Since day one, Rocky Clark has been committed to a low carbon footprint, giving back to the community and creating thoughtful, artisanal goods. A natural evolution from the physical world into the digital landscape with NFTs sparked the expansion to include Cali, another family rescue.
There will be 6666 RC Dogs (3333 Clark’s and 3333 Cali’s) in our mint collection with over 200 unique traits.
NFTs
Rocky Clark aims to provide utility through our NFT collections, creating the most value for our holders. As an owner, you become a creator under the Rocky Clark umbrella, allowing you to pair your creativity with your Rocky Clark NFT. Through the 3333 Clark’s and 3333 Cali’s, branding yourself or your label is just the beginning. Drawing inspiration from americana streetwear, music, art and global lifestyle we plan to build on the original collection and expand the RC universe.
Commercial Rights
As a Rocky Clark creator you are granted commercial rights of your NFT, i.e. all rights which arise out of, or are directly or indirectly, connected with your NFT. This may include merchandise, metaverse identity or any other income-producing purposes.
Creator Community
By joining our Discord, Twitter and other social platforms you will connect and collaborate with other creators of the Rocky Clark Universe. The Rocky Clark Universe will serve as a melting pot for all, opening up a channel of opportunity to elevate and grow your brand/identity. Rocky Clark Universe aims to be a hub for connecting artists and fans through collaborations and social appearances.
Social Responsibility Initiatives
Social responsibility is a core value of the Rocky Clark Universe. Part of our mission is to contribute to offsetting the carbon impact of blockchain usage, with the adoption of the Rocky Clark Universe translating into measurable environmental change. The RC Universe pledges to donate a portion of each mint to a charitable cause.
The funds
ROCCO FUND - 3% of every sale will be donated to a charity every quarter to various causes that resonate with the founder and the RC Community. (includes mint and royalty). Causes we support, but are not limited to, include the environment, social + animal justice, and the Brooklyn based community.
CLARK FUND - 3% of each mint will contribute to grants that creatives can apply for to build their vision with their RC dog NFT. Application details to be outlined when RC Universe reaches 75% mint.
RC FUND - 3% of merch sales will be redistributed back to all holders.*
Roadmap
Coming Soon...👀
10%
25%
50%
75%
100%
FAQ's
The Rocky Clark Universe is a collection of NFT’s based on the Rocky Clark brand. Rocky Clark began as an eco-friendly clothing brand in 2015 where sustainability and longevity have been woven into the fabric of the brand DNA at every turn including the metamorphosis from clothing to NFTs.
There will be 6666 RC Dogs (3333 Clark’s and 3333 Cali’s) in our genesis mint collection. With over 200 unique traits.
NFT’s are a natural progression of the Rocky Clark brand with the desire to fuse the physical and virtual worlds together while creating value and utility for holders and creatives alike.
As long as you're a Dog holder.
Yes, Rocky Clark Dogs can be bought and sold on multiple exchanges. 6% of royalty fees from each resale will be distributed between each Rocky Clark Fund as well as charitable contributions to offset the carbon impact of blockchain. 3% goes to Rocky Clark, The Artist and to further the project 3% will be donated to charitable contributions to offset the carbon impact of blockchain. *However, once you sell your Dog, you forfeit all Commercial Rights
We thoughtfully chose Ethereum to launch our Rocky Clark NFTs because we believe in bringing the most value to our creators and investing in the future of a blockchain that is evolving and lowering gas fees for the community. We recognize the massive impact NFTs and web3 has on the environment today and threat to future generations which is why sustainability can be found woven into the thread of all Rocky Clark endeavors.
Creators of Rocky Clark dogs are granted commercial rights usage of their NFT. We encourage holders to be creative with their NFTs and unleash their imagination and innovation beyond just physical or digital goods. *Please review Terms & Conditions
K9 Crew
Joe Rocco
Founder
BK local, collectibles connoisseur, art medium mixer, sustainability crusader, skier and F1 fanatic. 🎸
@josephrrotondo
Heather Arcelli
Artist
Illustrator, Trivia Champion and weird music that makes my (uncool) passengers ask for the aux cord. 🎨
@heatherarcelli
Knox Linkens
Developer
Digital degen, much cooler in web3, coding is my cardio, catch me with the stray K9's in the metaverse. 🐕
@knoxclark
