Rocky Clark started in 2015 as a sustainable clothing brand made in the USA. Eco-friendliness and circularity, fair social and ethical means has always been the cornerstone of the Rocky Clark brand. The name itself originated from the founder and his rescue dog, Clark. Since day one, Rocky Clark has been committed to a low carbon footprint, giving back to the community and creating thoughtful, artisanal goods. A natural evolution from the physical world into the digital landscape with NFTs sparked the expansion to include Cali, another family rescue.