WHAT'S IN YOUR SOIL?
The Earth's soil is one of the most influential natural resources and is integral to the health of our eco-system. It provides humans across the world with food, jobs, and helps to stimulate agricultural communities. As a society, we may not have thought much about soil before now, but it has always been a concern for us at Rocky Clark. For our upcoming collection, we chose to use 100% regenerative organic cotton for our t-shirts and hoodies. By adapting Regenerative processes, we are able to create action-packed solutions to one of the biggest global threats we are experiencing - climate change.
Since our inception in 2015 it has been our mission to encourage mindful consumption. The clothing industry is the second most top polluting industry in the world. It is our responsibility as a brand to help inspire different perspectives around clothing and the way we consume clothing. We do this by creating long lasting, timeless pieces that are meant to be worn, and worn again. Where we have a voice, we must use it.