What Sustainability Means To Us

Since the launch of our brand in 2015, global industries have seen significant advancements in Sustainable production and manufacturing. For us, this has always been a root cause for why we are so passionate about what we do. 

Sustainability is a major influence in a lot of the things I care about in my personal life, as well as professional. It is a lifestyle and something I am continuously excited to inspire those around me about.

I wanted to take some time to share what Sustainability means to us at Rocky Clark!

Definition of Sustainable, according to the Miriam Webster Dictionary: 
1: Capable of being sustained of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged
(sustainable techniques, sustainable agriculture)
2. Of or relating to a lifestyle involving the use of sustainable methods

Alright, helpful. But let's digest that even further...

RC Definition:

To create long lasting goods. (We want your jeans to be passed down to your kids)

To take care and honor your clothing and possessions. (I am a serious collector of my family's heirlooms)

To repair and mend (Up-cycle!)

Timeless design to be worn season after season, year after year (Working hard to inspire people that it is OKAY to repeat an outfit in your IG posts)

To use ethical and friendly materials (we love the Earth, ok? Call us hippies all you want)

To produce in America (cuts down on shipping, gives opportunities to our people!)


Let us know what Sustainability means to you!

Team RC

Leave a comment