In a time of political divide, climate change and colliding world views; we need more love on this Earth. As Humans, we were put here for one purpose: to Love and to Help each other. The Greatest of Minds have preached this in the past, but we tend to often overlook this simple concept.
As Creative Designers, it is our duty to translate the times of our culture. We must interpret our surroundings in a digestible manner and contribute to the Zeitgeist. We use inspirations from art, music, sports, American culture and the world and translate it into clothing- a human necessity. (We choose to clothe, consume and capitalize sustainably.)
Our Mission here at Rocky Clark is to not only bring you branded goods, but to give you pieces that reflect our great, rich culture. Sure, it's easy to slap our name on a piece of clothing and call it ours- we've done it and we will probably continue to do it. (TEAM RC) But we want to challenge ourselves, and show you that we are more than just a Brand Name; we are an attitude, a lifestyle, a state of mind.
With our newest collection we wanted to explore the concept of Diversity in America and the World. The USA is a land of immigrants from all over the world, of all cultures. We are different in that aspect, but we have more in common than we think.